PROJECT
Iveco Hi-Way Experience
DISCIPLINE
Art direction,
Interactive drive experience
We were asked to create a website for one of the biggest Iveco truck, The Iveco Hi-Way, to show its features and how they impact truckers’ everyday lives.
As the Truck was nominated the most beautiful truck in its category, we decided to use high detail images of its interior and exterior.
Responsive Design
The design was made to work in all the devices adapting the content according to the screen.
Setup your truck
A friendly way to setup your truck and all the information was sent to the dealerships to start the conversation
Sketches
The whole experience was made to simulate the real environment of the road
• Rain • Mist • Bridge • Gas Station • Curves
• Dock Station • Rest Place • Day, afternoon and night
Credits
Agency: PlanB Comunicação
Creative Director: Daniel Negreiros
Art Direction: Cristiano Sarmento
Planners: Paulo Bernardino
Copywriting: Luana Simonini
Frontend: Paula Faria, Tiago Braga
Backend: Rodrigo Dias e Thiago Magalhães